WELCOME TO RUFFER

All-weather investing

Seeking consistent positive returns.

Come rain or shine.

Ruffer provides investment management services for institutions, pension funds, charities, financial planners and individual investors.
Location
Select your Location
Visitor Type
Select investor type
Select investor type
London
Ruffer LLP
80 Victoria Street
London SW1E 5JL
Paris
Ruffer S.A.
103 boulevard Haussmann
75008 Paris, France
New York
Ruffer LLC
300 Park Avenue
New York NY 10022
Edinburgh
Ruffer LLP
31 Charlotte Square
Edinburgh EH2 4ET

Japan: a forgotten market?

Japanese shares have risen strongly, but not nearly as much as company profits.
The Green Line

Global stock markets have delivered strong returns for investors over the last five years. The US is widely seen as the standard bearer for the bull market with a near 90% gain. However another major market, often ignored by global investors, has done rather better – Japan.

Over the same five years, broadly coinciding with Prime Minister Abe’s time in power, Japanese equities have topped the US market, with a gain of 127%.

A simple check as to whether such rises in share prices are justified, or indeed sustainable, is to compare them against changes in corporate profits in the same period.

Japan looks surprisingly good on this measure, with company profits rising by over 200% in the last five years, compared to just 22% in the US.

With Japanese profits growth far outstripping the rise in its stock market, its shares have actually become cheaper. In other words, the price earnings (PE) ratio* for the Japanese market is now lower than it was five years ago. This is in stark contrast to the US, where shares have become much more expensive since 2013.

Many explanations have been given for the high valuation of US equities in recent years, mainly focused on the impact of lower interest rates. But as investors start to worry about rising rates and higher bond yields it seems likely that attention will move back to fundamentals, such as actual profits growth.

This is one of the reasons why we at Ruffer, whilst not generally known for our bullish views on equity markets, remain optimistic on the outlook for Japanese equities. They currently make up more than 15% of our portfolios, accounting for more than a third of our total allocation to equities.

Misplaced confidence?
February 2018: US consumer confidence is very high. Our analysis suggests this is not good news for investors in equity markets.
Read

*PE ratio: current market price divided by earnings per share

Chart source: Bloomberg

Investment Review
October 2025: After fifty years of almost uninterrupted bull markets, Jonathan Ruffer examines whether we’re approaching a turning point.
Audio icon
Read
The road to hell is paved with gold intentions
Winston Churchill's 1925 decision to rejoin the gold standard led to a spectacular boom and bust – and arguably the Second World War. The real question it poses for us: is sound money simply incompatible with full franchise democracy?
Read
Against the odds
Dec 2025: Prediction markets are entering the financial mainstream, offering crowd-sourced forecasts on real world events. But could they end up adding yet more risk to the system?
Read
London
Ruffer LLP
80 Victoria Street
London SW1E 5JL
Paris
Ruffer S.A.
103 boulevard Haussmann
75008 Paris, France
New York
Ruffer LLC
300 Park Avenue
New York NY 10022
Edinburgh
Ruffer LLP
31 Charlotte Square
Edinburgh EH2 4ET