WELCOME TO RUFFER

All-weather investing

Seeking consistent positive returns.

Come rain or shine.

Ruffer provides investment management services for institutions, pension funds, charities, financial planners and individual investors.
Location
Select your Location
Visitor type
Select investor type
Select investor type
London
Ruffer LLP
80 Victoria Street
London SW1E 5JL
Paris
Ruffer S.A.
103 boulevard Haussmann
75008 Paris, France
New York
Ruffer LLC
300 Park Avenue
New York NY 10022
Edinburgh
Ruffer LLP
31 Charlotte Square
Edinburgh EH2 4ET

Misplaced confidence?

US consumer confidence is very high. Our analysis suggests this is not good news for investors in equity markets.
The Green Line
Bertie Dannatt
Head of Wholesale

The chart above links US consumer confidence and returns from the US stock market. It shows that in periods when consumer confidence is high, the subsequent returns from US equities over the next five years tend to be low or negative.

Where are we today? The latest reading from the Conference Board’s US consumer confidence indicator was 125.4 – putting it in very high territory. If the historical pattern is repeated, returns on the US equity market will be negative over the next five years.

It may seem strange that investment returns should be poor after periods when confidence is at its highest. The underlying logic is that when consumers are upbeat, they are spending money freely, pushing up companies’ turnover and profits. This economic confidence boosts investor confidence, pushing up the valuations of stocks. This is a classic feedback loop.

Alas, ever-rising confidence cannot continue forever. Sooner or later, something happens to dampen the mood – perhaps rising interest rates. Consumers then spend less, and companies make less money. Investors are disappointed by the fall in today’s profits; they also discover that the valuation they placed on future profits is too hopeful. Returns from the stock market become disappointing, and this can prompt further selling of equities. This, too, is a classic feedback loop.

As absolute return investors trying to deliver positive returns in all market conditions, we are sensitive to the warning signs that a chart like this shows. In order to preserve and grow our clients’ capital we are always looking out for things that seem too good to be true.

Bertie Dannatt
Head of Wholesale

Chart source: Ruffer LLP. S&P 500 index and Conference Board consumer confidence.

Six mindsets for greatness
Guest contributor Jake Humphrey talks about Game Plan, which uses lessons from his High Performance Podcast to teach young people the secrets behind high achievers’ success.
Read
Crude awakenings
The shale revolution transformed US oil and gas output, profoundly altering the global energy balance. If the shale boom is now over, that will have enormous geopolitical and economic consequences.
Read
Valuing volatility
Oct 2026: Market volatility is low, but the underlying stock movements tell a different story. This month, we explore what falling correlations could mean for investors.
Read
London
Ruffer LLP
80 Victoria Street
London SW1E 5JL
Paris
Ruffer S.A.
103 boulevard Haussmann
75008 Paris, France
New York
Ruffer LLC
300 Park Avenue
New York NY 10022
Edinburgh
Ruffer LLP
31 Charlotte Square
Edinburgh EH2 4ET