All-weather investing

Seeking good positive returns.

Come rain or shine.

Ruffer provides investment management services for institutions, pension funds, charities, financial planners and individual investors.
Ruffer LLP
Select Location
UK
Europe
Australia
US
Asia
Middle East
Channel Islands
Rest of world
Type of Investor
Individual investors
Institutional
Charity
Family office
Financial planner
Individual investors
Institutional
Charity
Wholesale
Institutional
Institutional
Institutional
All investors
All investors
London
80 Victoria Street
London SW1E 5JL
Edinburgh
31 Charlotte Square
Edinburgh EH2 4ET
Paris
103 boulevard Haussmann
75008 Paris, France

Cookies

cookie policy
When you use our website we may collect information through the use of cookies.

This cookie policy explains what cookies are and how they are used by Ruffer LLP, on ruffer.co.uk (in both the open public site and when logged into our online client portal). We encourage you to read the policy in full so you can understand what information we collect using cookies and how that information is used.

We use strictly necessary cookies, which are required for our website to function and for the security of our client portal. We would also like to use cookies provided by third parties, eg Google Analytics and the LinkedIn Insights Tag to gather information about how our website is used so that we can continue to improve it and to allow us to share additional information with you about Ruffer once you have left the Ruffer site. We won’t use these third party cookies unless you have clicked the ‘Accept’ button in our cookie banner. If you have clicked ‘Accept’ and then later change your mind, you can withdraw your consent by changing your browser settings at any time. Further details on how to do this are set out below.

What are cookies?

A cookie is a small text file containing small amounts of information that passes to your computer through your web browser so that the website can remember who you are.

The length of time a cookie will stay on your computer depends on whether it is a persistent or session cookie. Session cookies are temporary cookies that stay on your computer until you leave the website (such as the cookies which manage the security of our online valuations). Persistent cookies stay on your computer after you have finished browsing until they expire or are deleted.

What are cookies used for?

Cookies can generally be put into one of the following categories: strictly necessary, analytics, functionality and advertising. The list below provides more information about each category.

Strictly necessary cookies

These cookies are essential to make our website work. They enable you to move around the site and use its features. Necessary services, like the ability to access secure areas cannot be provided without these cookies.

Analytics cookies

These cookies collect information about how people use our site, such as which pages are most frequently visited and how people are moving from one link to another. We also collect estimated high-level demographic information on users, eg age (in bands such as 25-34), and also assumed interests (eg sports fan). This demographic data is collected by Google based on your other browsing activity, so it is an indicative measure rather than conclusive information. Information these cookies collect on our open site is grouped together with information from other people’s use of our site on an aggregated basis; your activity is not personally identifiable. Overall, these cookies provide us with analytical information about how our site is performing and how we can improve it.

 Functionality cookies

These cookies allow us to remember choices you make and tailor our site to provide enhanced features and content to you. For example, these cookies can be used to remember your user name.

Advertising cookies

These cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They remember that you have visited a website and this information may be shared with other organisations, such as advertising partners. This means after you have been to our site you may see some advertisements about our services elsewhere on the internet.

First and third party cookies

First party cookies are cookies that we control and place on your device. Third party cookies are cookies that another party controls but are placed on your device when you visit our site. For example, we use Google Analytics cookies to gather information about the user experience on our website and the LinkedIn Insight Tag to provide you with relevant content when on the LinkedIn site, across your devices.

How we use cookies

We use cookies to monitor how people use our website. They help us understand how clients and other site users, use our website so we can develop and improve its design and layout. We also use cookies to make it easier for you to navigate between pages efficiently by remembering your preferences. 

We also use cookies for advertising purposes.

We use the following cookies on our site –

Name Value Duration Site
Disclaimer This is a first party persistent cookie which is used to restrict access to certain pages which require agreement with a disclaimer to view. 12 months Ruffer website
AuthCookie This is a first party persistent cookie. It is used to keep the user logged in during the session and preserve the memorable word approved state and memorable information positions. 60 minutes Ruffer client portal
Identity.TwoFactorUserId First party cookie used when user enters correct credentials on login page. Duration of time logged in Ruffer client portal
ChangeTempPassword First party temporary cookie used when user is setting new password after using a temporary password. Duration of password change activity Ruffer client portal
RequestVerificationToken This is a first party cookie which is used to prevent cross-site request forgery attacks. Session Ruffer client portal
ASP.NET_SessionId First party session cookie used to maintain an anonymised user session by the server. Session Ruffer client portal
AspNetCore.Antiforgery First party session cookie used to validate the source on post requests to avoid cross-site request forgery attacks. Session Ruffer client portal
_gid This is a third party cookie set by Google Analytics to track user journeys. 24 hours Ruffer website and client portal
_ga This is a third-party cookie set by Google Analytics to track user engagement with the site. 24 months Ruffer website and client portal
_gat_UA-4821483-7 This is a third party cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It is a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites. 1 minute Ruffer website and client portal
rufferGoogleTagManager This is a first party cookie used to allow users to opt out/in of having Google Analytics enabled on their device when accessing the site. 12 months Ruffer website and client portal
 LinkedIn Insights Tag This is a third party cookie which enables the collection of metadata such as IP address information, timestamp, and events such as page views. All data is encrypted.  6 months Ruffer website and LinkedIn
 RufferAcceptedCookies First party cookie used to remember your cookie preferences.  12 months Ruffer website
 RufferVisitorType First party cookie used to remember your chosen county and investor type. Session only unless “Remember me” is checked.  12 months Ruffer website
How to manage cookies from this site

You can withdraw or modify your consent to our use of cookies at any time. If you no longer wish to receive cookies, you can use your web browser’s settings to accept, refuse, and delete cookies. To do this, follow the instructions provided by your browser (usually located within the ‘Help’, ‘Tools’ or ‘Edit’ settings). Please note that if you set your browser to refuse cookies, you may not be able to use all the features of the Ruffer website.

You can find out more information about how to change your browser cookie settings at the Information Commissioners Office.

Other

Contained within our website is a tracking code provided by Web Insights. This code enables Web Insights to track activity on the website and provide us with information on the IP address of the requesting computer, the date and duration of the user’s visit, and the web pages which the user visits.

The Web Insights tool uses IP tracking for identifying businesses and is not the same as a cookie. The Web Insights tracking code only provides information that is readily available in the public domain. It does not, and cannot, provide individual, personal or sensitive data regarding who has visited our website. It provides information on what businesses have visited our website by identifying them from their IP address. This data may be used by us to contact the business for marketing purposes. We will not pass this data to third parties for any reason. More information can be found at webinsights.com and is considered in our privacy policy.

Updates to this policy

We may update this policy from time to time, please check back regularly for amendments.

Policy last updated 1 February 2022.

London
80 Victoria Street
London SW1E 5JL
Edinburgh
31 Charlotte Square
Edinburgh EH2 4ET
Paris
103 boulevard Haussmann
75008 Paris, France