Ruffer recognises the importance of privacy to our clients and staff. We are committed to upholding both high standards of privacy and high standards for the client service we provide.
To find out more about Ruffer’s approach to privacy and how we use your information in the following circumstances, please select from the links below.
This cookie policy explains what cookies are and how they are used by Ruffer LLP, on ruffer.co.uk and ruffer.fr (on both the website and when logged into our client portal). We encourage you to read the policy in full so you can understand what information we collect using cookies and how that information is used.
We use strictly necessary ‘essential’ cookies, which are required for our website to function and for the security of our client portal. We may also use cookies provided by third parties, (Google Analytics, Salesforce Account Engagement and LinkedIn Insights.) to gather information about how our website is used so we can continue to improve it. We won’t use these third party cookies unless you have clicked the ‘Accept all cookies’ button in our cookie banner. If you have clicked ‘Accept all cookies’ and then later change your mind, you can withdraw your consent by changing your browser settings at any time. Further details on how to do this are set out below.
A cookie is a small text file containing small amounts of information that passes to your computer through your web browser so the website can remember who you are.
The length of time a cookie will stay on your computer depends on whether it is a persistent or session cookie. Session cookies are temporary cookies that stay on your computer until you leave the website (such as the cookies which manage the security of our client portal). Persistent cookies stay on your computer after you have finished browsing, until they expire or are deleted.
Cookies can generally be put into one of the following categories: strictly necessary (‘essential’), analytics, functionality and advertising. The list below provides more information about each category.
Strictly necessary ‘essential’ cookies
These cookies are essential to make our website work. They enable you to move around the site and use its features. Necessary services, like the ability to access secure areas cannot be provided without these cookies.
Analytics cookies
These cookies collect information about how people use our site, such as which pages are most frequently visited and how people are moving from one link to another. We also collect estimated high-level demographic information on users, eg age (in bands such as 25-34), and also assumed interests (eg sports fan). This demographic data is collected by Google and is based on your other browsing activity, so it is an indicative measure, rather than conclusive information. Information these cookies collect on our website is grouped together with information from other people’s use of our site on an aggregated basis; as such your activity is not personally identifiable. Overall, these cookies provide us with analytical information about how our site is performing and how we can improve it.
Functionality cookies
These cookies allow us to remember choices you make and tailor our site to provide enhanced features and content to you. For example, these cookies can be used to remember selections made by you in relation to location and client type.
Advertising cookies
We do not use advertising cookies on our website or our client portal.
First and third party cookies
First party cookies are cookies we control and place on your device. Third party cookies are cookies another party controls, but are placed on your device when you visit our site. For example, we use Google Analytics and Salesforce Account Engagement cookies to gather information about the user experience on our website and LinkedIn Insights to provide you with relevant content when on linkedin.com, across your devices.
We use cookies to monitor how people use our website. They help us understand how clients and other site users use our website so we can develop and improve its design and layout. We also use cookies to provide a more personalised experience of the website by remembering your selected location and client type.
We use the following first party cookies on our site
|
Name |
Value |
Duration |
Site |
|
Disclaimer |
First party persistent cookie which is used to restrict access to certain pages which require agreement with a disclaimer to view. |
12 months |
Ruffer website |
|
AuthCookie |
First party persistent cookie. It is used to keep the user logged in during the session and preserve the memorable word approved state and memorable information positions. |
60 minutes |
Ruffer client portal |
|
Identity.TwoFactorUserId |
First party cookie used when user enters correct credentials on login page. |
Duration of time logged in |
Ruffer client portal |
|
ChangeTempPassword |
First party temporary cookie used when user is setting new password after using a temporary password. |
Duration of password change activity |
Ruffer client portal |
|
RequestVerificationToken |
First party cookie which is used to prevent cross-site request forgery attacks. |
Session |
Ruffer client portal |
|
ASP.NET_SessionId |
First party session cookie used to maintain an anonymised user session by the server. |
Session |
Ruffer client portal |
|
AspNetCore.Antiforgery |
First party session cookie used to validate the source on post requests to avoid cross-site request forgery attacks. |
Session |
Ruffer client portal |
|
RufferDeclinedGA |
First party cookie used to allow users to opt out/in of having Google Analytics enabled on their device when accessing the site. |
12 months |
Ruffer website and client portal |
|
RufferAcceptedCookies |
First party cookie used to remember your cookie preferences. |
12 months |
Ruffer website |
|
RufferVisitorType |
First party cookie used to remember your chosen county and investor type. Session only unless ‘Remember me’ is checked. |
12 months |
Ruffer website |
|
visitor_id<accountid> |
First party cookie which includes a unique visitor ID and the unique identifier set when a visitor accesses the site |
12 months |
Ruffer website and client portal |
|
pi_opt_in<accountid> |
If tracking opt-in preferences is enabled, the cookie is set with a true or false value when the visitor opts in or out of tracking |
12 months |
Ruffer website and client portal |
|
visitor_id<accountid>-hash |
This cookie contains the account ID and stores a unique hash. It is a security measure to make sure a malicious user can’t fake a visitor and access corresponding information |
12 months |
Ruffer website and client portal |
|
lpv<accountid> |
First party cookie set to prevent tracking multiple page views within a 30 minute session |
30 minutes |
Ruffer website and client portal |
|
pardot |
First party session cookie set when a visitor accesses a form, landing page, or page with the tracking code. The cookie denotes an active session and isn’t used for tracking |
Session |
Ruffer website and client portal |
|
redirected |
First party session cookie added when a page is redirected. |
Session |
Ruffer website |
Third party cookies in use include the following
|
Name |
Value |
Duration |
Site |
|
_gid |
Third party cookie set by Google Analytics to track user journeys. |
24 hours |
Ruffer website and client portal |
|
_ga |
Third party cookie set by Google Analytics to track user engagement with the site. |
24 months |
Ruffer website and client portal |
|
_gat_UA-4821483-7 |
Third party cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It is a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites. |
1 minute |
Ruffer website and client portal |
|
LinkedIn Insights Tag |
Third party cookie which enables the collection of metadata such as IP address information, timestamp, and events such as page views. All data is encrypted. |
6 months |
Ruffer website and LinkedIn |
More information about third party cookies is available at Google Analytics, Salesforce Account Engagement and LinkedIn Insights.
You can withdraw or modify your consent to our use of cookies at any time. If you no longer wish to receive cookies, you can use your web browser’s settings to accept, refuse, and delete cookies. To do this, follow the instructions provided by your browser (usually located under ‘Settings’). Please note if you set your browser to refuse cookies, you may not be able to use all the features of the Ruffer website.
You can find out more information about how to change your browser cookie settings at the Information Commissioner’s Office.
We may update this policy from time to time, please check back for amendments.
Policy last updated 9 April 2026.