We want to set realistic expectations about what to expect from us.
We are keen to help people make informed decisions about whether Ruffer is, or isn’t, a good fit for them.
To us, the ‘why nots’ are as important as the ‘whys’.
We want to set realistic expectations about what to expect from us.
We are keen to help people make informed decisions about whether Ruffer is, or isn’t, a good fit for them.
To us, the ‘why nots’ are as important as the ‘whys’.
| Deliberately different | Philosophy, performance, perspective. We start by focusing on keeping clients safe. |
| Consistent, repeatable process | Ruffer’s approach is unchanged since 1994 - all the firm’s resource is focused on achieving one outcome. |
| Genuine diversification and protection | Proven track record since 1994 with a low correlation to equities and other asset classes. |
| Steady returns | We aim to deliver consistent positive returns but at times this could look dull. |
| No menu | We focus on delivering one philosophy and strategy well. |
| We make mistakes | Past performance isn’t a guide to future performance. |
The past 40 years have been kind to investors. Falling interest rates, low inflation and geopolitical stability marked a golden era for asset owners.
But we are entering a new regime in markets, with inflation at its core.
Investors need to prepare for a world of greater inflation volatility. And with it a monumental risk – bonds and equities falling in tandem.