All-weather investing

Seeking consistent positive returns.

Come rain or shine.

Ruffer provides investment management services for institutions, pension funds, charities, financial planners and individual investors.
All-weather investing
Select Location
UK
Europe
Australia
US
Asia
Middle East
Channel Islands
Rest of world
Type of Investor
Individual investors
Institutional
Charity
Family office
Financial planner
Individual investors
Institutional
Charity
Wholesale
Retail
Institutional
Institutional
Institutional
All investors
All investors
London
80 Victoria Street
London SW1E 5JL
Edinburgh
31 Charlotte Square
Edinburgh EH2 4ET
Paris
103 boulevard Haussmann
75008 Paris, France

Our aim?

To deliver consistent positive returns
– whatever happens in the financial markets.

Ruffer

Ruffer has been providing investment management services to individuals and families since 1994.

To invest well, we need to take on risk. With risk comes great responsibility.

Our preoccupation is with not losing money, rather than charging headlong for growth.

It’s by putting safety first that we have made good money for our clients. Through boom and bust. For over 29 years.

If we keep doing our job well, we will protect our clients’ capital – and increase its real value.

At a glance
We do One thing – investment management 
The goal Make money for clients. Putting safety first
Stewardship Environmental, social and corporate governance (ESG) issues are integrated into our process
Clients Around 6,700 worldwide. Mainly individuals and families, pension funds and charities
Offices London, Edinburgh, Paris and Guernsey
Founded 1994
People Over 340 work at Ruffer as at 31 January 2024
Assets £22.9 billion under management as at 31 January 2024
Ownership Independent private partnership
Ruffer is about performance and service that put our clients first.
Chris Bacon, Chief Executive
We offer
Strategy One investment approach, investing widely in different classes of assets 
Returns Strong track record of positive returns with low correlation to conventional investment strategies*
Protection Clients protected from the bursting of the dot.com bubble, the credit crisis and the crash in Q1 2020, but please remember past performance is not a guide to future performance 
Perhaps An attractive alternative to volatile equity markets 
Portfolios We manage personal portfolios, assets held in trusts, and for family businesses 
ISAs We look after ISAs and JISAs 
Pensions We look after pensions, including Self–Invested Personal Pensions (SIPPs) 

 

* Past performance is not a guide to future performance. Regulatory performance disclosure



WHO TO CONTACT
Annabel_Mackenzie
Annabel Mackenzie
Director – Private Wealth
Joined Ruffer in 2006, having graduated from the University of Edinburgh with an MA (Hons) in economics. She became a member of the CISI following completion of the CISI Diploma. She manages portfolios for private clients and is a Director of Ruffer (Channel Islands) Limited.
Rory Goodman
Rory Goodman
Director – Private Wealth
Joined Ruffer in 2014, having graduated from Durham University with a first class honours degree in economics. He manages portfolios for UK and international private clients. He is a Chartered Fellow of the CISI and a Chartered Wealth Manager.
London
80 Victoria Street
London SW1E 5JL
Edinburgh
31 Charlotte Square
Edinburgh EH2 4ET
Paris
103 boulevard Haussmann
75008 Paris, France