All-weather investing

Seeking good positive returns.

Come rain or shine.

Ruffer provides investment management services for institutions, pension funds, charities, financial planners and individual investors.
Ruffer LLP
Select Location
UK
Europe
Australia
US
Asia
Middle East
Channel Islands
Rest of world
Type of investor
Individual investors
Institutional
Charity
Family office
Financial planner
Individual investors
Institutional
Charity
Wholesale
Institutional
Institutional
Institutional
All investors
All investors
London
80 Victoria Street
London SW1E 5JL
Edinburgh
31 Charlotte Square
Edinburgh EH2 4ET
Paris
103 boulevard Haussmann
75008 Paris, France

Our aim?

To deliver consistent positive returns
– whatever happens in the financial markets.

Ruffer

Ruffer has been providing investment management services to individuals and families since 1994.

To invest well, we need to take on risk. With risk comes great responsibility.

Our preoccupation is with not losing money, rather than charging headlong for growth.

It’s by putting safety first that we have made good money for our clients. Through boom and bust. For over 26 years.

If we keep doing our job well, we will protect our clients’ capital – and increase its real value substantially.

At a glance
We do One thing – investment management 
The goal Make money for clients. Putting safety first
Stewardship Environmental, social and corporate governance (ESG) issues are fully integrated into our process
Clients Around 6,600 worldwide. Mainly individuals and families, pension funds and charities
Offices London, Edinburgh, Paris, Hong Kong and Guernsey
Founded 1994
People Over 350 work at Ruffer as at 31 October 2021
Assets £23.6 billion under management as at 31 October 2021
Ownership Independent private partnership, an owner-managed firm
Ruffer is about performance and service that put our clients first.
Chris Bacon, Interim Co-CEO
We offer
Strategy One investment approach, investing widely in different classes of assets 
Returns Long-term returns ahead of cash, inflation and UK equities 
Protection Clients protected from the bursting of the dot.com bubble, the credit crisis and the crash in Q1 2020, but please remember past performance is not a guide to future performance 
Perhaps An attractive alternative to volatile equity markets 
Portfolios We manage personal portfolios, assets held in trusts, and for family businesses 
ISAs We look after ISAs and JISAs 
Pensions We look after pensions, including Self–Invested Personal Pensions (SIPPs) 

WHO TO CONTACT
Annabel_Mackenzie
Annabel Mackenzie
Investment Director
Worked at F&C Asset Management after graduating from the University of Edinburgh in 2003, with an honours degree in economics. She joined Ruffer in 2006 and became a member of the Chartered Institute for Securities & Investment in 2007, following the completion of her CISI Diploma.
Rory Goodman
Rory Goodman
Investment Manager
Joined Ruffer in 2014 having graduated from Durham University with a first class honours degree in Economics. He is a member of the CISI and a Chartered Wealth Manager, having achieved a merit in both the Applied Wealth Management and Portfolio Construction Theory papers.
London
80 Victoria Street
London SW1E 5JL
Edinburgh
31 Charlotte Square
Edinburgh EH2 4ET
Paris
103 boulevard Haussmann
75008 Paris, France