WELCOME TO RUFFER

All-weather investing

Seeking consistent positive returns.

Come rain or shine.

Ruffer provides investment management services for institutions, pension funds, charities, financial planners and individual investors.
Location
Select your Location
Visitor Type
Select investor type
Select investor type
London
Ruffer LLP
80 Victoria Street
London SW1E 5JL
Paris
Ruffer S.A.
103 boulevard Haussmann
75008 Paris, France
New York
Ruffer LLC
300 Park Avenue
New York NY 10022
Edinburgh
Ruffer LLP
31 Charlotte Square
Edinburgh EH2 4ET

Out of the frying pan into the fire?

The rise of big tech stocks has been more about valuation than profits

A bubble in profitless tech and so called ‘meme’ stocks may be bursting in front of our eyes.

But so far investors still think there is safety to be found in the last decade’s big winners, whatever their valuation. This risks confusing size and past success with safety.

In the last few months profitless tech companies seem to have lost their lustre in the face of higher inflation and likely interest rate rises. Many lockdown darlings have collapsed as investors start to take a more realistic view of their future – and the fact that capital may no longer be free. Both Peloton and Zoom have fallen more than 70% since their peaks.1 Statistically, if a stock trebles, but then falls more than 67%, it will be lower than where it started!

Pause icon
0.00
0:00
Volume icon
Fullscreen icon
Play icon

Even Netflix has been caught in the sell-off, almost halving in value back to its pre-covid level before a recent bounce.2 (Don’t even look at the chart of last year’s star IPO Oatly!)3

In response to the unwinding bubble in such stocks, investors are not surprisingly looking for safety, and many think there is safety in the mega-tech stocks such as Apple and Microsoft. But we’re not so sure. Despite some reassuring recent results we fear the Nasdaq giants could be the next shoe to drop.

The reason is simple – valuation. 

Take Apple, the most valuable company in the world and without doubt one of the most successful businesses of this century. Today it is valued at $2.8 trillion dollars.4

But look at the chart to see what has driven this undoubtedly fantastic business to such a huge value. 

Is Apple successful? Yes – free cashflow generated by the company has risen 2.5x over the last decade.5

Is it profitable and growing? Definitely – earnings per share (EPS) have risen fourfold over the same period (though share buybacks have boosted this growth well above actual profits or cashflows).6

But the vast bulk of the rise in Apple’s value over the last decade has come from revaluation. Can this be relied upon in an environment of higher inflation and rising interest rates? We fear not.

So is this just another doom-laden attack on the biggest, best and most valuable companies in the world? 

Well, yes and no… the mega-tech companies such as Apple and Microsoft are real businesses with real revenues and are immensely successful and profitable. They are most definitely the companies of today and may well be the companies of tomorrow. 

But are they safe at today’s elevated valuations of over 30x earnings? Higher inflation and rising interest rates have historically led to lower valuations, especially for highly rated growth stocks. This is happening already in the profitless tech stocks – with dramatic results. Are the big tech stocks really safe havens in this new environment, or is this a risk being ignored in plain sight?

GET IN TOUCH
Piers Wheeler
Director – Institutional
Developing and executing asset management strategy for capital raising and strategic relationship management. Coverage includes EMEA, Asia and Australia. Piers joined Ruffer in 2021, having previously worked with asset management firms including Eastspring, AMP Capital and LEK as a strategic consultant. He holds a MA from the Bayes Business School and a BA (Hons) from the University of Oxford.
Annabel Paterson
Annabel Paterson
Senior Associate – Institutional
Joined Ruffer in 2021, having graduated with a first class honours degree in land economics from the University of Cambridge. After two years working with the UK Private Wealth team, she now supports Ruffer’s global business development and client servicing efforts. She is a CFA charterholder.

1-6 Source: FactSet

Chart source: Ruffer LLP, Factset, inspiration from Krein (2021), The Value of Nothing: Capital versus Growth, American Affairs Journal

The views expressed in this article are not intended as an offer or solicitation for the purchase or sale of any investment or financial instrument, including interests in any of Ruffer’s funds. The information contained in the article is fact based and does not constitute investment research, investment advice or a personal recommendation, and should not be used as the basis for any investment decision. References to specific securities are included for the purposes of illustration only and should not be construed as a recommendation to buy or sell these securities. This document does not take account of any potential investor’s investment objectives, particular needs or financial situation. This document reflects Ruffer’s opinions at the date of publication only, the opinions are subject to change without notice and Ruffer shall bear no responsibility for the opinions offered. Read the full disclaimer.

In conversation with Jon Dye
Jon Dye joins Investment Specialist Gemma Cairns-Smith to discuss his career, his perspectives on markets, and what he will bring to the role of Co-CIO.
Video icon
WATCH
Always a puzzle never a game
Tony Dye was CIO of one of the UK’s largest pension fund managers in the 1990s. Most people knew him for his value-driven investment approach and his warnings on the dot.com bubble. But I knew him as Dad. His experience taught me some key lessons which are every bit as valuable today – arguably more so.
Read
Grain expectations
June 2026: Relative to oil, agricultural commodities are underpricing geopolitical risk, and we think they offer an asymmetric hedge as fertiliser constraints could put upward pressure on crop prices.
Read
London
Ruffer LLP
80 Victoria Street
London SW1E 5JL
Paris
Ruffer S.A.
103 boulevard Haussmann
75008 Paris, France
New York
Ruffer LLC
300 Park Avenue
New York NY 10022
Edinburgh
Ruffer LLP
31 Charlotte Square
Edinburgh EH2 4ET