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Book review – Trillion Dollar Coach

On leading well
2 mins | Book Corner
Jenny_Renton
Articles by Jenny
Jenny Renton
Head of Global Institutional
25 July 2022
The future of information technology is beyond the comprehension of most.

And competition between the companies who want to shape it is fiercer than ever. Schmidt, Rosenberg and Eagle, previously part of the top team at Google, think they have discovered a secret to success. It’s not an algorithm, but a person – Bill Campbell, a middling American football player turned exceptional business coach.

Campbell’s work with corporate leaders – including Steve Jobs at Apple, Sheryl Sandberg at Facebook, Bob Iger at Walt Disney and Eric Schmidt at Google – made him a part of a trillion dollars’ worth of greatness, or so the authors believe. When Campbell died in 2016, Schmidt, Rosenberg and Eagle set out to document his principles and to capture his playbook.

Campbell navigated life as if it were a series of American football games, with the score determined by whether he got the best out of other people. Trillion Dollar Coach is about compassionate leadership. It aims to inspire. To share Campbell’s wisdom. To make the workplace better.

The book majors on Campbell’s focus on people. Employees of a company are an asset – an asset often overlooked when businesses seek to improve their performance. “It’s the people” was a defining mantra.

The book’s theme is far from unique. Businesses need good people, managed well. Work the team, then the problem. Culture is key, as is encouraging others.
But a familiar theme, and the occasional bear hug and excitable whoop in a meeting, don’t diminish this book’s value. In a world of political correctness, pressing deadlines and stifling bureaucracy, genuine compassion and humanity too often get squashed.

With Trillion Dollar Coach, readers will find the methods of an excellent leader of leaders, and the chance to compare and develop their own leadership style.

Any company that wants to succeed in a time where technology has suffused every industry and most aspects of consumer life, where speed and innovation are paramount, must have team coaching as part of its culture.

Ruffer Review 2020
Download our 2020 edition of the Ruffer Review. It covers everything from a new Cold War to the likely impact of the post-crisis surge in government spending.
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Book review – Dignity
Seeking respect in back row America.
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This article was first published in The Ruffer Review 2020.

The views expressed in this article are not intended as an offer or solicitation for the purchase or sale of any investment or financial instrument, including interests in any of Ruffer’s funds. The information contained in the article is fact based and does not constitute investment research, investment advice or a personal recommendation, and should not be used as the basis for any investment decision. References to specific securities are included for the purposes of illustration only and should not be construed as a recommendation to buy or sell these securities. This document does not take account of any potential investor’s investment objectives, particular needs or financial situation. This document reflects Ruffer’s opinions at the date of publication only, the opinions are subject to change without notice and Ruffer shall bear no responsibility for the opinions offered. Read the full disclaimer.

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Ruffer Radio: From the Chairman
July 2023: In this quarter’s episode of Ruffer Radio, Chairman Jonathan Ruffer shares his perspectives on the evolution of Ruffer’s all-weather investment approach since founding the firm in 1994. Jonathan reflects on the genesis of the firm, making mistakes, the character traits that shape his investment style, and the challenges and opportunities facing investors today. And crucially, how these are reflected in the Ruffer portfolio.
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OUR THINKING
contact

ruffer@ruffer.co.uk

Ruffer LinkedIn
London
80 Victoria Street
London SW1E 5JL
Directions | Map +44 (0)20 7963 8100
Edinburgh
31 Charlotte Square
Edinburgh EH2 4ET
Directions | Map +44 (0)131 202 1602
Paris
103 boulevard Haussmann
75008 Paris, France
Directions | Map +33 (0)1 88 45 02 54