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Ruffer provides investment management services for institutions, pension funds, charities, financial planners and individual investors.
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31 Charlotte Square
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Behavioural economics

Showing articles with the 'behavioural economics' tag filter.
The art of bubble spotting
Anyone can be taken in by financial bubbles; that's why they're so dangerous.
Thinking in narratives
Stories have always influenced human behaviour: our decision-making is often driven more by a good tale than objective facts and data. But stories can defy reality only for so long.
The risk addiction
In the depths of addiction nothing else matters. The pursuit is focused, relentless and uncompromising – dismissive of any potential consequences. So what happens when the addiction is to risk?
Book review – Into Thin Air
Thinking beyond the summit. There are plenty of excellent books about investing. But sometimes the best advice can be found in unlikely places.
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Re-imagining the art of portfolio construction
November 2021: They say it takes 66 days to make a habit, and just a minute to break it. Most investors have been constructing portfolios the same way for 10, 20 or 30 years – building the habit of a lifetime. But a new market regime demands a change to the art of portfolio construction.
Navigating information
It’s easy to be overwhelmed by the volume of information aimed at us. Inundated by a daily torrent of headlines, images, messages and data, we can be left feeling unable to process it to a satisfying degree. For investors, navigating information is central to being effective. Insights from information theory and gauge theory can help.
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Ruffer Radio: Mind over matter?
April 2021: Andrew van Biljon and Lauren French offer their insights into the world of behavioural economics. What do these theories say about us as decision makers? What are their shortcomings? Can behavioural science make us better investors?
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Ruffer Radio: A bias to belief
February 2021: Bethany McLean joins us to discuss the tension between rational markets and emotional investors, what separates the visionary leader from the fraudster and how a bias to belief affects our decision-making.
Would a stock, by any other name, rise just as high?
Traditional finance theory tells us that markets are rational. Investors incorporate all public and private information when making their investment decisions. This school of thought is grappling with the field of behavioural finance, which asserts that human psychology and biases also act in an irrational way to influence these same investment decisions.
Book review – The Forger’s Spell
A talent for deception.
London
80 Victoria Street
London SW1E 5JL
Edinburgh
31 Charlotte Square
Edinburgh EH2 4ET
Paris
103 boulevard Haussmann
75008 Paris, France