Before taking on a new client, we do all we can to set realistic expectations about what to expect from us.
We are keen to help people make informed decisions about whether Ruffer is, or isn’t, a good fit for them.
To us, the ‘why nots’ are as important as the ‘whys’.
| Safety first | Whatever happens in the markets, we’ll stay focused on protecting your capital. |
| Good track record | Over 26 years our performance has been strong. We’ve made good money for clients. |
| Culture of service | We’ll work to earn your trust, and see it as our duty to act in your best interests. |
| Dull patches | There may be months or years where markets race ahead, and we plod in the slow lane. |
| No menu | We focus on delivering one philosophy well – rather than try to appeal to everyone. |
| We make mistakes | Investing well isn’t easy. We get things wrong. At times we may lose you money. |
Ruffer portfolios are always invested for both calm and stormy seas - always holding assets for growth and protection alongside each other.
We never aim to be absolutely right, because that risks us being absolutely wrong. This, intelligently implemented, will remain a defining feature of our way of investing.
We remain prepared for all weathers.