ndependent
research lies at the heart of our operation. Our team of analysts enables us
to combine a thorough understanding of macroeconomic trends with rigorous
analysis of individual companies.
We begin company research with an analysis of products, markets and management. With strong products and markets most companies will flourish, but even good management will struggle without these.
We then look at the underlying financials. For example, if a company's cash generation does not match its profits, perhaps there is a reason which management is reluctant to share. If the taxman seems especially lenient, we ask why the profits presented to him are so much lower than those presented to investors.
We look for companies in transition, perhaps restructuring their businesses, shedding restrictive family interests or appointing new managers. Often the opportunity is hidden, with growth and value disguised by old baggage.
We aim to gather a full understanding by meeting management, seeing products, and going to visit companies where we can learn as much from their corporate culture as their activities.
Our short lines of communication enable us to act decisively, ahead of the pack.
© Ruffer LLP
